It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Different platforms yield varying results for salons, with some proving to be highly competitive and costly, like Google ads. Others may fall short in delivering the desired outcomes.

We've garnered this knowledge through years of hands-on experience.

However, when it comes to procuring exclusive leads for salon owners, we have honed our skills to know precisely what resonates – encompassing website design, SEO services, Google My Business (GMB) optimization, and Google ads.

In terms of lead quality and cost-effectiveness, our comprehensive approach has been the linchpin for appointment generation since 2017.

And because we exclusively cater to salons, our expertise in lead generation has evolved into an unrivaled asset.

By leveraging Google's robust advertising tools alongside SEO and website optimization, we can target audiences with exceptional precision, tailoring our strategies to meet the unique needs of the salon industry.

Our adeptness in these areas means we've assisted numerous salon owners in significantly boosting their annual revenues, creating a lasting online presence that continually drives business growth.

Until a more efficient platform emerges, we remain committed to employing a blend of SEO, website design, GMB optimization, and Google ads to ensure our clients' success. Our proven methods not only work, but they set a foundation for enduring prosperity in a competitive market.

Our partnership thrives on mutual growth. Your success propels our success. In past experiences, we've observed that a sudden influx of customers can overwhelm smaller establishments, causing them to pause their campaigns to manage the new workflow. This pause, in turn, halts the utilization of our services until they can navigate the increased demand.

We seek collaborations with salons that are well-prepared to manage a boost in business and maintain a steady revenue stream.

Larger establishments, particularly those that have surpassed the $50,000 revenue threshold, generally have a solid infrastructure in place to handle augmented volumes of work. Their processes are streamlined, and they have a competent team on board.

For such businesses, accommodating a substantial increase in clientele is about scaling their existing operations, rather than navigating the learning curve from the ground up.

Regardless of your operational sphere, the potential for business growth is omnipresent. We aim to ally with clients who are equipped to embrace and manage this growth effectively.

SQualification prior to engagement is crucial to ensure a mutually beneficial partnership.

Smaller salon establishments, especially those with only a few years of experience, may find it challenging to manage the influx of leads we channel their way.

This isn't a theoretical concern; we've encountered such scenarios before.

When overwhelmed, these businesses often need to halt their advertising campaigns, regroup, and strategize on how to manage the new scenario. This pause invariably leads to a temporary cessation of our services - a situation not conducive for our business model.

On the flip side, more substantial salons with revenues between $50 to $500 thousand have a more robust infrastructure in place.

Even if the surge in leads initially poses a challenge, they are better positioned to adapt swiftly. They have already fine-tuned their operational processes, have a reliable team in place, and primarily need to scale up their existing operations to accommodate the increased business.

Large salons don't need to reinvent the wheel; they just need to expand their current framework to handle the added business volume.

Our revenue generation is intrinsically tied to your success. When our efforts translate to increased earnings for you, it's a win-win situation.

Hence, smaller establishments pausing operations due to being overwhelmed affects our bottom line adversely. Our objective is to foster growth for both parties, and as new business opportunities arise, we want to ensure you are well-positioned to capitalize on them.

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation.